With “History in the Making”, Vo Williams plays the Milwaukee Bucks soundtrack
Hey, it worked for the Tampa Bay Lightning, so how about the Milwaukee Bucks?
To keep fans and players more motivated for home games this season, the NHL team used an anthem hip-hop track, “Ready, together” by Vo Williams, as the theme song of the season and their intro video. The Lightning won the Stanley Cup on July 7.
Now the Bucks are in the NBA Finals, chasing their first championship trophy in 50 years. The hype song they used this season: a track by Vo Williams, “History in the Making”.
“A lot of people call me good luck,” Williams told the Sentinel Journal Tuesday the morning after partying with the Tampa Bay Lightning in their parade of boats. “I don’t know yet, but if I can confirm that I will charge a lot of money.”
“History in the Making” has become more than a hype song for a basketball team. It has become a mantra. Behind-the-scenes video caught Jeff Teague rapping verses get pumped before the Bucks crush the Atlanta Hawks in Game 2 of the Eastern Conference Finals. The words “History in the Making” circulated on social media by Bucks fans, were printed on rally napkins during the playoffs, and dominate the Deer District on a massive poster stuck to the Fiserv forum featuring the Bucks starting lineup.
And the Bucks are indeed making history, from their first playoff games in five decades to The extraordinary performances of Giannis Antetokounmpo.
“The lyrics fit so well in a lot of ways with what we were doing,” said Dustin Godsey, Bucks marketing director. “It’s really gratifying for us as an organization to see how this team has embodied it.… You can’t help but feel that this is a pretty special moment.”
Perfecting “epic hip hop”
The Bucks have worked over several generations to get there. Williams, a native of Sarasota, Fla., Who has been making music in Los Angeles for 12 years, has also dedicated his life to perfecting a sound he has dubbed “Epic Hip Hop,” inspired in part by rock legends like Metallica, Led Zeppelin, Jimi Hendrix, Guns N ‘Roses and Queen.
“I love, appreciate and respect Top 40 hip-hop, but that music tends to satisfy your cool and swagger,” Williams said. “It’s about staying inactive in tense times and staying inactive in happy times. It’s always in the middle, and I love that feeling of Fonzie, but if you need to explode with joy and joy. exploding in this fight, that doesn’t satisfy this moment.… I make music as a tool to motivate people, to take on challenges and raise them to the next level. “
Williams’ hymn songs took his career to the next level. He’s racked up 1,500 syncs throughout his career, used in promotions for Disney +, XBox, WWE, HBO’s “Creed II”, “Ballers” and “Insecure”, Fox’s “Empire” and the upcoming movie. GI Joe “Snake Eyes”.
But “History in the Making” is particularly personal to Williams, written in part as its response to the “modern civil rights movement,” the inspired lyrics from the Black Lives Matter marches that erupted around the world last summer.
“We have to plant a seed for the future,” Williams raps during the bridge, “although we never live to see the shadow.”
The clip, released last June, features moving footage of marches, as well as figures like Martin Luther King Jr. and Malcolm X, which Williams attributes to the song’s inspiration.
“What happened to George Floyd motivated me to finish the lyrics,” Williams said. “It’s really about how successful black people are… and how we can admire our heroes for doing things we’ve never done before.”
“It just resonated with us”
The Bucks’ Godsey has said he’s one of four or five finalists for the season’s theme song, becoming the official anthem specifically because he stands for something bigger than basketball itself.
“It was not only about what we wanted to achieve in sport, but about the larger moment as a whole… in terms of the pandemic and coming out of the bubble, and the aftermath of Jacob blake and the a kind of team shutting down the world of sportGodsey said. “It just resonated with us.”
And it resonated with a growing number of Bucks fans, as favorable COVID-19 conditions allowed the team to gradually open up seats, leading to full capacity for playoff games and up. 25,000 people applauding outside in the Deer District.
Williams was able to feel that excitement on his own on Sunday when he performed the song live in Game 3 of the NBA Finals at the Fiserv Forum. It was the first time a singer performed an introductory song during a Bucks home game, Godsey said. Williams will also perform the song live just before Game 4 kicks off on Wednesday at the Fiserv Forum.
“It made all the difference in terms of tone and energy in the building,” Godsey said. Hours after Williams’ performance, the Bucks beat the Phoenix Suns in a blowout, 120-100.
“To walk in this arena and hear this music in this stadium that people know and sing along with me and scream at the top of their lungs… I felt like I came home to a place where I’m never gone, “Williams said she performed the song at the Fiserv Forum. “It’s like fate.”
“Whispering these words (history in the making) in my head, I never imagined it would impact a team in this way and that it would be on rally towels and the side of an arena. “, he continued. “It’s really crazy how such a small and simple idea can turn into a colossal and epic form of expression.… I’m happy that my music lives up to its purpose and is used in the right way to inspire people.”
Piet also talks about concerts, local music and more on “TAP’d In” with Evan Rytlewski. Listen to it at 8 p.m. Thursdays on WYMS-FM (88.9) or wherever you get your podcasts.