TurnkeyZRG Appoints President – Hunt Scanlon Media
Nzinga “Zing” Shaw becomes the first president of the recruiting firm and will serve as director of inclusion and diversity and global head of DE&I practice for parent company ZRG. Ms. Shaw is perhaps best known for her pioneering DE&I work with the Atlanta Hawks, where she created many firsts for the team that has spread to the NBA and other sports leagues.
September 27, 2021 – TurnkeyZRG today named Nzinga “Zing” Shaw in two roles: she becomes the research firm’s first president; She also becomes Managing Director of parent company ZRG, chief head of inclusion and diversity and responsible for the global practice of ZRG’s diversity, equity and inclusion practice. “Zing is an undisputed pioneer of DCI; in fact, she is the first person in history to hold the title of Chief Diversity Officer for the National Basketball Association and the entire sports industry, ”said Larry Hartmann, CEO of ZRG. “She has held similar roles with Marsh McLennan, Starbucks, the Atlanta Hawks and Edelman, all segment leaders around the world. Zing brings 21st century perspective and expertise on why diverse talent and culture is the differentiator in today’s global economy.
At TurnkeyZRG, Ms. Shaw will assume a leadership role alongside President, Founder and CEO Len Perna. Over the past 12 months, the firm has recruited the ACC and PAC-12 Commissioners, along with over 120 other placements for clients, including Endeavor / WME, ASM Global, Kansas City Chiefs, Tepper Sports & Entertainment. , Chicago Bulls. , Portland Trailblazers, Orlando Magic, Philadelphia Flyers, Pittsburgh Penguins, Seattle Kraken and the universities of Texas, Oklahoma, Kansas and Wisconsin, among others.
“In sports, people who look like Zing are underrepresented in core business driving roles,” Perna said. “Everyone knows Zing is an expert in DE&I. But she is so much more. She is a force as a connector, sales and marketing manager, and business leader. I can learn a lot from Zing.
“Hiring Zing as president isn’t just a great hire for TurnkeyZRG, it’s a great hire for the sports industry,” said Grant Hill, NBA vice president Atlanta Hawks, general manager of the men’s national team and serves on the NCAA Board of Governors. “TurnkeyZRG places industry leaders. They are at the forefront of promoting equity and diversity in sport. Zing will energize these efforts, and it’s good for all of us.
Zing’s athletic career began right here at the NFL League office, where she was a member of our first Diversity Council and served as an in-house talent recruiter, as part of her HR role. Said Troy Vincent, executive vice president, NFL football operations chief. In particular, she hosted the first GM’s Diversity Forum to discuss a variety of diversity challenges facing the New York Giants, Baltimore Ravens, Jacksonville Jaguars, Texans Houston and the Arizona Cardinals, all teams led by African-American general managers at the time. . Not only is Zing a leader who will positively impact our industry, but TurnkeyZRG models the hiring practices we should emulate in our industry. It starts at the top. “
Ms. Shaw is perhaps best known for her pioneering DE&I work with the Atlanta Hawks in the NBA, where she created many firsts for the Hawks that were then enacted across the NBA and other leagues. She kicked off the Hawks’ MOSAIC (Model of Shaping Atlanta Through Inclusive Conversations) Symposium which led the Hawks to become the first professional sports team to celebrate the LGTBQ community.
Former US President Jimmy Carter appointed Ms. Shaw for a six-year term on the Carter Center’s board of directors. Ms. Shaw serves on the Board of Directors of HBCU (Historically Black College / University) Fisk University, the Board of Directors of ColorComm and the Advisory Board of Arctos Sports Partners. Ms. Shaw received her BA from Spelman College and her MA from the University of Pennsylvania.
“Turnkey ZRG and parent company ZRG didn’t have this dual role sitting on a shelf. They created it for me and my two passions: sport and diversity, ”said Ms. Shaw. “I will have a seat at the table, but more importantly, a resounding voice at the table, influencing hundreds of organizations to launch a vast network and hire talent from different backgrounds, perspectives and experiences, while also helping these organizations to reflect on how they integrate, embrace, nurture, support and retain a more diverse team.
Other new recruits
Tom Truitt also joined TurnkeyZRG as Managing Director, responsible for the global music industry recruiting practice. Based in Nashville, Mr. Truitt has over 15 years of experience in the music business. He is also executive producer of WHO KNEW, a bimonthly networking event in the music industry, and The Smartest People in the Room, the online version viewed across the music industry.
Mr. Truitt has held senior positions in touring companies, reservations, the recording industry, production and creative roles, music licensing, technology platforms, games and other products. exploiting music. He has worked for companies such as BMI, GMR, Universal Music Publishing, Music Business Association, Live Nation, Sixthman, Danny Wimmer Presents, Primephonic, The Blues Foundation, Sound Cloud, Spectrio, Warner Music Group, Zeekit and others. Mr. Truitt was previously a partner at Buffkin / Baker.
Curtis Walker also joined TurnkeyZRG as Vice President, responsible for sponsorship recruitment. Prior to joining TurnkeyZRG, Mr. Walker sold and activated marketing partnerships within United Soccer League and Minor League Baseball, where he led business outreach, strategy and new business development across all marketing partnerships. , creating innovative and record-breaking agreements with Nationwide Insurance, Nestlé Stouffer’s, Applegate Farms, Cartoon Network and ECHO Tools.
Mr. Walker was also a sales manager for Learfield and Tampa Bay Lighting. He is an experienced sponsorship negotiator, not only on the “sell” side of the property, but also on the “buy” side of the brand, having evaluated marketing partnerships with Coca Cola Beverages of Florida. He co-founded the Black Sport Business Academy, a non-profit organization that aims to improve the learning experience and career outcomes for HBCU students who wish to pursue a career in sport.
In addition to these hires, TurnkeyZRG also announced the promotion of Managing Director Diana Busino to COO / Chief of Staff, and Director of Diversity Kelly Lewis to Vice President.
Related: PAC-12 Conference Calls on TurnkeyZRG to Lead Search for Commissioners
Founded in 1996, TurnkeyZRG is a talent recruiting / executive search company, occupying C-level, senior and middle management positions in sports, media and entertainment. Over the past 25 years, the firm has filled more than 1,400 positions. TurnkeyZRG helps teams, leagues, stadiums, arenas, theaters, varsity athletic departments, events, sponsors, agencies, media companies, private equity firms and other clients identify, recruit and hire the best management talent.
A successful acquisition
Earlier this year, research firm ZRG made a big leap into the sports, entertainment and media industries by acquiring Turnkey and renaming it TurnkeyZRG. Mr. Hartmann called the transaction a “successful acquisition”.
Hunt Scanlon Ventures facilitated the introduction and transaction between ZRG and Turnkey, two enduring leaders in the Hunt Scanlon ranking of executive search firms. “Len Perna has made Turnkey the nation’s most awesome sports recruiting brand,” said CEO Scott A. Scanlon. “This combination allows ZRG to deliver its ‘Moneyball’ approach to sports and entertainment, using a proprietary Z Score ‘scorecard’ to harness data and analytics into better hiring decisions,” he said. he said, “Unlocking the hidden value of talents and skills makes them the ultimate Moneyball team. It is a game-changer in sports and entertainment recruiting,” noted Mr. Scanlon.
Related: Turnkey Research Hires DE&I Director For Orlando Magic
Contributed by Scott A. Scanlon, Editor-in-Chief; Dale M. Zupsansky, editor-in-chief; and Stephen Sawicki, Editor-in-Chief – Hunt Scanlon Media