SiriusXM officially launches hip-hop-focused SoundCloud radio
Just over a week after the launch of TikTok Radio, SiriusXM officially launched SoundCloud Radio, “a new, limited-engagement channel showcasing all of the SoundCloud hip-hop hits that paved the way and new tracks that are fueling the culture of the world. ‘today”.
SiriusXM and SoundCloud – which teamed up in April to expand the latter’s The Lookout playlist to a radio show on the former – detailed the debut of SoundCloud Radio via an official release that was shared with DMN. The station, which “airs until September 30,” is currently available online as well as on the SiriusXM app, with satellite broadcasting slated to begin Wednesday, September 8 on channel 105 and end on Friday, September 17. .
As for the station’s song selection, SoundCloud Radio will seek to capture “what’s hot and happening right now in music on SoundCloud,” according to the announcement post from the companies involved. In doing so, the channel is expected to broadcast tracks “specially selected to showcase both the biggest names and new releases from artists who” have gained commercial prominence on SoundCloud, including Megan Thee Stallion, Doja Cat and NLE Choppa, to name a few.
Addressing the SoundCloud Radio rollout in a statement, 19-year-old Lil Tecca – who posted We love you Tecca 2 last week – said: “Being an artist who grew up listening to SoundCloud and uploading my first songs to the platform which are some of my greatest to date is crazy and exciting to be one from the first SoundCloud channel artists on SiriusXM. Thank you SC ”
Emerging rapper Fase Yoda (who released his first single, “Butterfly,” two months ago) also made a statement in support of SoundCloud Radio, and the platform’s acting music chief, Caiaffa, in a different statement, yet praised the role that SoundCloud plays. helping emerging artists find fans and set the stage for large-scale professional success.
“With The Lookout by SoundCloud driving the discovery of new music for artists, we look forward to partnering with SiriusXM again for the launch of SoundCloud Radio,” said Caiaffa. “The influence of SoundCloud’s young, diverse community of artists and fans in breaking music is unmatched and SoundCloud Radio is yet another way to share their influence and incredible talent with even more fans.”
2019 brought Berlin-headquartered SoundCloud its “strongest financial quarters” to date, including double-digit revenue gain, and SiriusXM (over 77% of which is owned by Liberty Media) invested $ 75 million in the music-sharing service in February 2020. Then, in January 2021, SoundCloud (which adopted “fan-generated royalties,” based on actual user engagement) signed an exclusive agreement to advertising representation with AdsWizz from SiriusXM.
SiriusXM (NASDAQ: SIRI), for its part, made headlines a week ago for securing a definitive victory in its eight-year legal battle over radio royalties for tracks released before 1972.