Nigeria: Boomplay unveils the Rap Cypher Challenge ‘#Passthemic’
Boomplay, Africa’s #1 music streaming service, has announced the launch of its first-ever rap cipher challenge titled #PassTheMic, aimed at spotlighting underground rap talent across the country,
The #PassTheMic challenge will feature exciting demonstrations of freestyle rap in unique naked forms to give visibility and encourage musical talent and showmanship.
Reviving rap culture in Nigeria is a recurring conversation in the music industry, especially since its arrival in Nigeria in the 80s saw the genre elevate towards more commercial sounds and delivered lyrical tracks. in different languages.
The expansive growth of the rap genre has since influenced and spawned some of Nigeria’s most significant entertainment exports, and it continues to be a platform for budding and emerging musical talent in the country and beyond.
As a dominant player in the Nigerian music industry, Boomplay is unwavering in its mission to help unlock the potential of Africa’s music ecosystem, and the launch of this rap initiative adds to a stream of opportunities. that the streamer offers to the industry.
“Cypher rap seeks to discover and empower rap talent in Nigeria. Representation matters, and we are excited about the prospects of emerging rap talent in Nigeria. ‘others on their journey,” Boomplay’s director of artist and media relations Tosin Sorinola said.
The Boomplay #PassTheMic cipher will also see creative support from veteran and legendary rapper Jude “MI” Abaga as part of his TASCK initiative, an organization focused on harnessing the power of creativity as a tool to amplify the great ideas that have the potential to lead positive change.
The competition is open to all emerging songwriters and musical talents in Nigeria. The top 3 winners will receive cash prizes of One Million, Five Hundred Thousand and Two Hundred Thousand Naira respectively. Additionally, the Top 5 will also have the opportunity to be in a cypher rap audio and video recording with MI Abaga.
The cypher which started on May 16, 2022, will end on July 25, 2022, with the announcement of the winners.