Michigan Music Alliance seeks to connect industry
Musicians across the state now have more resources as they navigate their industry’s new normal, thanks to the Michigan Music Alliance (MMA).
The organization recently launched three new online databases which are designed to serve as a resource for the Michigan music industry when searching for artists, locations, and recording studios.
“It’s about collaboration rather than competition and killing the ‘starving artist’ mentality,” said Elle Lively, executive director of MMA. “In post-pandemic where things are going to be very different from what they were before, like the way reservations work and the way venues pay groups, the theory is that if we work together we can all be stronger and more successful by sharing those resources and making more lasting connections by building on each other instead of trying to do their own thing and build their databases. (It’s) it’s good that anyone can do it, but just to make a master of it, where people can offer their information and add their locations and add their studios so that we all look at the same starting point can hopefully help people, especially those who are just starting out in the music scene.
Artists can join the Michigan Artist Database with information that includes their names, band names, website links, streaming services, social media IDs, and the genre of their music.
The venue and studio listings are being compiled by a team of interns from across the state who are working for MMA this summer. Some of the interns are students from Ferris State, Wayne State, and Grand Valley State universities.
The Michigan Site Database includes location and type of sites, capacity limits, contact information, website links, and social media information. The Michigan Recording Studio database includes studio names, locations, contact details, and social media IDs.
Lively said in June that MMA had well over 100 sites listed in the database, which she said she expects to continue to grow. Some of them include the Frederik Meijer Gardens, the Listening Room, the Pyramid System, the Intersection, various breweries and cafes.
“All of our partner studios are in the database, so there are about 15 at the moment. But we really hope that studio owners, engineers and producers will hear about it and let us know because there are so many home studios in Michigan where the engineers work in a home studio and do an amazing job, “said Lively.” They are sometimes a little harder to find so we would like them to market themselves so we can get them. add to database There is a lot of talent that we don’t want to miss.
Singers and songwriters Nicholas James Thomasma and Sarena Rae both opted for the Michigan Artist Database in the hope that it will help them connect with others.
Thomasma, a folk musician, sometimes performs alone and other times with her group Nicholas James and the Bandwagon.
“I’m excited about the database because often times I’m constantly trying to find new musicians to play with,” he said. “It seems like I’m endlessly looking for a bass player and drummer in my band, and I’ve met a lot of people over the years. Now I’m at the point where when I need a drummer I don’t just have 10 people on my mind asking, “Wait, who’s playing the drums?” So it’s good to have a resource where you can search for musicians and connect with them.
Rae, an R&B singer, said she released her EP “Heaven” last year, but was unable to perform it live. With the database, she said she could host a launch party, perform her music in different venues, and collaborate with other artists.
“It’s amazing to find artists to collaborate with. I think it’s an amazing tool and an amazing resource that the Michigan Music Alliance has created for us, but not just for musicians, but for venues and studios as well, ”she said. “I’m really excited because I think this will be an accessible way to work and collaborate with other people in Michigan.”
MMA has served as a connector for years. On March 8, International Women’s Day, Rae was able to collaborate with a group of more than 25 female artists from across the state who gathered either in their homes or at one of MMA’s five partner studios to create a video clip associated with a cover. interpretation of “Respect”, paying homage to Aretha Franklin of Michigan.
MMA has also been instrumental in helping artists who struggled financially during the pandemic with the launch of the Michigan Artist Relief Fund. The organization was able to raise $ 50,000 to help Michigan artists pay their bills.
Thomasma spent the latter part of 2020 giving drive-through concerts statewide.
“I am grateful to the Michigan Music Alliance,” he said. “The fact that they were able to lead such a significant relief fundraiser (effort) was impressive in itself, and their continued dedication to improving the lives and careers of Michigan musicians is admirable. I am so grateful to have such an organization in Michigan.
“I am grateful to the Michigan Music Alliance in so many ways,” added Rae. “I like that they defend musicians and the arts.”