EVOS Esports announces collaboration with Universal Music Malaysia
Southeast Asian Organization EVOS Esports announced a collaboration with the music label Universal Music Malaysia to organize a PUBG MOBILE community event.
According to the statement, the collaboration will involve VIP players from EVOS and brand ambassadors, as well as artists from Universal Music Malaysia.
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OMEN by HP, Chek Hup, Domino’s and Matchroom have all been confirmed as partners for the event, which will be broadcast live on August 13.
Some of the talents involved in the event include Muhammad ‘Yakuza’ Afiq and Muhammad ‘xSamZ’ Abdul Samad, more Universal Music DOLLA Syasya, Shalma, and Meer Nash.
Fans who watch the live stream will also have the opportunity to play with the talents involved. EVOS has stated that custom rules will be implemented during these matches.
Matthew Chan, Business Development Manager for EVOS Esports Strategy, told Esports Insider that the two entities have planned for the collaboration throughout 2021.
He said, “We started connecting with Universal Music Group earlier this year, we shared our plans and they immediately got involved. It took us a few months to finalize the details and everything was postponed a bit due to the pandemic.
“However, they were very supportive and kept the talks going despite all the delays. Fortunately, after a little more back and forth, we were able to finalize the collaboration with them and start our schedule. “
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The music industry and the esports sector have become even more closely linked over the past 12 months, with a variety of music labels partnering with esports entities.
This year alone, the Warner Music brands made deals with MAD Lions, ESPL and LCO. Additionally, ReKTGlobal recently announced a collaboration with the Breakaway Music Festival. According to Chan, this trend is expected to continue.
“Music and esports have always had a lot of similarities,” he explained. “The same audience, the same interest. This isn’t the first time this has happened and we’re sure it won’t be the last time either. We hope to take this collaboration even further. “
Esports Insider says: It’s very interesting to see how music is integrated into the esports industry. The collaboration of EVOS and Universal Music Malaysia is another example of how the two sectors can intertwine. The deal is expected to increase the popularity of all participating players / artists. In addition, securing a range of business partners for the event should also benefit both entities.
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