An exceptional event – Xinhua English.news.cn
CCTV will broadcast its “little New Year show”, with a series of performances aimed at attracting young people, reports Cai Mengqi in Wuxi, Jiangsu.
Chunwan, or the Spring Festival gala, has become an important ritual for the Chinese. China Central Television will air an entertainment program titled 2022 Spring Festival Web Gala on Tuesday evening on “little New Year’s Day,” or xiaonian in Chinese, which is usually celebrated a week before the Chinese New Year.
Traditional Chinese culture, national trust and the aerospace industry are the focus of the gala, along with traditional Chinese and Western song, dance and instrumental music.
Despite the word “web” in the official name of the event, it will be broadcast on both TV and online video platforms.
In 2011, CCTV’s web gala debuted on the first day of the Spring Festival. With the development of the Internet, the online gala has become a way for CCTV to expand its reach among Chinese youth.
The internet has become an integral part of our lives and has changed the way we consume media, especially young people.
“We are ready to use media integration means and methods to attract a wider audience, especially young people,” said Tang Xiaoyan, chief producer of the gala.
“We would like our entertainment gala to speak to young people in a new way and get positive feedback.”